That is what emerges from the IRPET report on Tourism in Tuscany in 2018. It shows an increase in arrivals of 3.8 percent in comparison to 2017 as well as growth in overnight stays in official structures (up 4.5 percent). A gratifying trend with an increase of more than fifteen million visitors over the last twenty years.
Opportunity: 48.2 million tourists with a trend of continuous growth
