Tuscany’s wine industry totaled exports for approximately €760 million in 2014. WineNews, a news agency specialized in the food and wine sector, estimated this record-breaking value based on data from ISMEA, the Institute for Services to the Agricultural and Food Market. In 213, the turnover generated by Italian wines on foreign markets exceeds €5 billion, with volumes of nearly 20.6 million hectoliter: the figures should be replicated in terms of both quantity and value, with forecasts indicating 5.1 billion. Italy is the world’s second largest producer of wine, by value, behind France. If the prediction holds, Tuscan products should account for 10-15% of Italy’s comprehensive exports, underscoring the importance of Tuscany’s production – second only to Veneto and Piedmont in terms of quantity.
The WineNews survey – realized in occasion of the “Buy Wine” exposition that will take place in mid February in Florence – highlights, beyond the exports, three records held by the region’s wine industry. Firstly, wine prices: the Brunello of Montalcino, one of Tuscany’s, and Italy’s, most renowed brands shows the highest evaluations in Italy according to the most recent ISMEA data (approximately €792 per hectorliter). Secondly, the profitability of investments: the return on sales, that is to say, the profits – the NOMISMA monitor dedicated to the sector – reach 6%, compared to the national average of 3.8%. The third factor that places Tuscan wine in the showcase of excellence is tied to the growing lands: the Brunello di Montalcino and Bolgheri vineyards are quoted at around €300,000 per hectare, whereas according to the Knight Frank real estate agency, vineyards and real-esate in the Chianti area registered Europe’s largest reevaluations in the last year. 

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