The Italian style of hotellerie [hospitality] dedicated to international tourism: a mix of Tuscany and Sardinia, to which one adds the Tuscan thermal bath tradition. An initiative from Castello Sgr, the company that manages the fund that owns the real estate properties involved in the project, gives life to a new hotel hub that groups four structures under the Italian Hospitality Collection brand. The Chia Laguna Resort in northern Sardinia will now be joined by the Fonteverde in Val d’Orchia, the Bagni di Pisa, and the Grotta Giusti in the Pistoia province: 4 and 5 star hotels and resorts specialized in extremely high level hospitality, vacationing, and well-being. The name of the selected brand also clearly indicates the intention of creating an anthology of excellence in Italian hospitality, focusing primarily on the typical Tuscan qualities that have a greater appeal for foreign clientele.
Although the beach offer is prevalent in the Sardinian resort, the three Tuscan hotels wager more heavily on the spa services that sprouted around the thermal baths, combining them with their settings in unique landscapes and the appeal of historical buildings. Fonteverde is located in the San Casciano dei Bagni medieval hamlet, rising above a harbor created by the Medici family in the 1600’s. Bagni di Pisa resuscitates the tradition of thermal baths dating to the 1700’s. Grotta Giusti, on the other had, is villa from the 1800’s that owes its fame, and its name, to a thousand-year old cave with beneficial vapors.
“Italian Hospitality Collection’s goal – explained Giampiero Schivo, Castello Sgr’s managing director – is to give life to a hospitality hub based on luxury and the Italian lifestyle in tourism. The new company enters the market with a €40 million turnover and 500 employees.” The target is to increase the turnover to 60 million over three years through a plan based on “the understanding that the Italian style – the manager concluded – is a growing market, with great, unexplored potentials.”
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