Not only Moncler. If the down jacket group has achieved international fame in 2013, primarily due to a very successful launch on the stock market, Italian luxury casualwear also presents other potential champions in the sector, who have the potential for growth in Italy as well as throughout the world. This is the case for the Lucca-based Peuterey, center of the attention of investors interested in supporting its path of expansion abroad. The current shareholders of the company headquartered in Altopascio have, for some months, initiated the search for a financial partner, receiving interest from private equity funds as well as other Italian and foreign investors: the goal is to open the capital to a new entity who will go along with the actuation of industrial strategies and underwrite a capital increase in exchange for a minority packet of the stock.

The Peuterey brand, a name inspired by one of the most famous peaks of the massive Monte Bianco [Mont Blanc], was born in 2002 and has currently developed a 90 million Euro turnover, with profits in excess of 4 million Euro in 2012-2013. Approximately 70% of profits are realized in Italy, whereas the foreign component is less than 30%, and is primarily fed by the German market. The group is aiming, on the one hand, at broadening the array of products with the Peuterey brand, and on the other to amplify its international presence through the opening of flagship stores, as has already happened in Beijing, Shanghai (where the group now operates three stores), Paris, Berlin, and Antwerp. “During more recent years,” the group’s president, Francesca Lusini, declared during a recent press conference – we have designed an ambitious strategic and industrial plan that requires fresh financial resources. Competing at the international level requires management structures like the ones opened in the USA and China, as well as stores aligned with the brand’s objectives.”

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